Beverages have their “all natural” products, shampoos are claiming to be “organic” and household products are claiming to be “green.” As our society has become gradually more health conscience within the past twenty years, marketing strategies has become quick to trend by finding loop holes in order to advertise products as being healthier than they really are. How do we become conscience consumers and weed through these marketing ploys in order to find the real deal when it comes to healthy products? The first thing we need to be aware of is what these common terms actually mean. When we know what we are looking for, finding products that don’t live up to these faulty promises will be easier to spot.

Cruelty-free – Widely used by cosmetic companies to let consumers know that they do not directly use animal testing in the making of their products. While this does not always include the ingredients that are bought to be used in the products, it’s usually a good sign that the manufacturer has a positive preference towards the rights of animals as companies are not currently required to state whether or not their products are cruelty-free. Animal testing is unnecessary, unethical, and just plain cruel. Look for the “Leaping Bunny” label to make sure your beauty products are “cruelty-free.” This symbol, created by the The Coalition For Consumer Information On Cosmetics, is the only international standard for personal care products indicating that they have not been tested on animals.

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