“Drop Your Shorts” clothing push gives Labourers the Chance to Visit the Beach

The ‘Drop Your Shorts For Good’ mission was launched three years ago in response to a law passed requiring all beachgoers in Dubai to wear appropriate swimming attire.

“Our founder, Maureen Hall, felt it wasn’t fair that labourers couldn’t enjoy the beach if they didn’t have bathing suits,” said Jeanne LaRocco at COEGA Sunwear, which is organising the initiative. “She started the campaign to collect swimwear for them so they could go to the beach on their days off.”

The charitable initiative collected about 200 pairs of shorts last year. Organisers hope to exceed that number and collect at least 250 pairs for this year’s campaign, adding to the total of 500 pairs that have been gathered since the initiative began.

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