Every day without fail, come rain, wind or shine (or sand storm) an individual or family packs their belongings and joins the millions of people leaving their homeland. Believe it or not it’s not always to the sun but still they wave goodbye in droves, titanic style, to their folks with a belief that their happiness and success lies elsewhere. Airlines and relocation companies, amongst others, around the world have benefited from the past global financial meltdown as seeking security can now often mean uprooting the family and leaving behind everything you hold dear to begin again. Read more
MBLM launches new mobile web app for I Drink Local Campaign. Technology enabling participation.
Recognising mobility as one of the key attributes of modern consumers, MBLM have developed a new mobile application to support the I Drink Local Campaign and enable UAE residents to participate, whereverthey are.
I Drink Local supports the supply of local water and encourages consumer choice. Jae Hwang, Partner at MBLM, said, “We’ve been getting a lot of favorable feedback from the local community and we’re very proud to have made such a big splash with not only the campaign but the website as well. Many people are logging in and tagging locations so we wanted to go a step further and allow users to tag restaurants and coffee shops from the convenience of their own smart phones and tablets.” Read more