Believe it or not, Dubai has its very own Wikipedia entry under brunch – alongside you’d think New York perhaps, but no rather bizarrely, Canada. No other country or city features. Why is brunch here in Dubai such an institution, more so than anywhere else in the world?

It was Fairmont’s Spectrum on One that launched the first champagne brunch in Dubai nine years ago, a successful model many have since copied. I have friends who religiously book a brunch deal every Friday, and am talking the all-singing-and-dancing, free-flowing champagne variety, not your cheap and cheerful slap-up meal at a neighbourhood café. Some have their favourites. Others pick a different hotel or restaurant every week. If the requests I receive for brunch recommendations are anything to go by, this top-of-the-bucket-list experience is not just confined to residents, but holidaymakers and business travellers.

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