9 – 11 February, 2012 | Atlantis The Palm, Dubai

Drool over fast cars and sleek speedboats, toy with geeky gizmos and mean machines and get an eyeful of many amazing products never-before-seen in the region. All this and more for you to view and buy at Big Boys Toys – the Ultimate Playground. Tickets are now on sale.

Big Boys Toys is the Middle East’s premier luxury consumer lifestyle experience, bringing together the most unique gadgets and high-octane products, the biggest brands, exciting features and interactive product demos, all packed into three days of non-stop action and sheer excitement.

Each product showcased at Big Boys Toys 2012 will fall within one of ten product categories: Adventure, Aviation, Digital, Drive, Fashion, Lifestyle, Marine, Off Road, Ride and Wellness; showcasing the very latest, biggest or fastest products – all of which are either unique or never seen before in the region.

Big Boys Toys is fun, informative and inspirational … you don’t need to be rich to attend and enjoy the superb range of gadgets, gizmos and high-end automotive, marine and aviation products. Don’t miss this amazing event!

Show timings & details for the 2012 edition of Big Boys Toys;
9 February: VIP preview day (by invitation only), 1pm – 10pm
10 February: Open to the public, 1pm – 10pm, general admission 100Dhs.
11 February: Open to the public, 1pm – 10pm, general admission 100Dhs.

Big Boys Toys 2012 will be held at Atlantis the Palm, situated on Palm Jumeirah, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity. Click here to view a resort map of Atlantis.

With 40,000 visitors expected to converge on Atlantis the Palm, Dubai for the 2012 edition of Big Boys Toys, buying your tickets in advance is by far the sensible option.

Tickets now on sale;