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Free App – Catch the Phrase

Eton Institute, international language training specialists headquartered in the UAE, has launched a new application titled Catch the Phrase which will allow language enthusiasts around the world to learn languages for free. The unique not-for-profit app developed as part of the Institute’s Corporate Social Responsibility (CSR) policy will offer daily lessons in six top world languages for users while featuring deserving charitable organisations including UNICEF.

Featuring daily lessons in six popular languages, namely Arabic, French, Spanish, Italian, German and Russian, the application will allow users from the around the world to learn a language for free through their iPhone, iPad or iPod Touch. The App will include an aural pronunciation guide with audio assistance from a native speaker so that users may begin speaking and practicing their new languages immediately. The platform will also provide a connection to charities around the world, featuring a select non-profit organisation and raising awareness for its cause. The application is currently linked to UNICEF, the non-profit UN organisation focusing on children’s rights and development.

The Catch the Phrase App is available for free download for all users with iphone, ipad and ipod touch devices with software version iOS 3.2 or later.
Interested individuals may visit etonphrasebooks.com to download the free App through iTunes.

For more information about the Catch the Phrase non-profit initiative and similar CSR initiatives at Eton Institute visit www.eton.ac or email csr@eton.ac.

Supporting the two-fold mission of language diversity and education, the Catch the Phrase App will promote language learning in the community while promoting and providing information about a select non-profit organisation which facilitates education for the underprivileged.

“We strongly believe that in this information age the key to a better world lies in education and communication. Doing our bit for the community and supporting the lesser privileged is a central part of Eton Institute’s mission and we are always looking for ways to make learning accessible to every single individual. The Catch the Phrase App was developed as a result of this policy and is a small step towards making a genuine impact.” – Moaz Khan, Marketing Manager of Eton Institute



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