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A Revolution in Personal Finance

You might think that the United Arab Emirates has had its fair share of revolutions, but there’s a break-though concept that is coming much closer to home — MoneySouq, a Personal Finance Exhibition with a difference. Taking place for the 1st time ever in shopping malls across the UAE and launching in Mall of the Emirates, this innovation promises to bring Personal Finance companies and consumers closer together – in the mall and on a dedicated MoneySouq mobile app. – stress free shopping for all your financial needs!

From the 9th -16th July 2012, during Dubai Summer Surprises 14th year, the North Galleria of Mall of the Emirates will play host to the 1st in a series of mini Personal Finance exhibitions. With a ‘souq’-like atmosphere (hence it’s name), the consumer will have the opportunity to browse the deals, offers and products from each financial sector, in a way impossible in the past.

With MoneySouq, the client will get up close and personal with No.1 names in the financial industry. No cold calling and no middleman.

United Arab Bank, Bank of the year 2011 UAE, Banker Magazine
United National Bank, Mohammad Bin Rashid Al Maktoum Business Award for 2011 in the Finance category
Alpari, Best Retail FX Platform Award, Profit & Loss Readers’ Choice Digital Markets Awards
ADS Securities, Middle East Brokerage of the Year, Banker Middle East magazine
ICM Capital, Best Forex Broker, Middle East Forex and Investment Summit in Abu Dhabi, Herald Land, Chartis Insurance, Sovereign Group and Vacation International, to name but a few.

But it’s not just the seamless and straightforward visual presence of these companies that makes this event so unique. There’s also the virtual side in the form of a dedicated MoneySouq Mobile app, available on iPhone and Android. The end user will be able to enter important financial dates into the calendar alert, request call backs from selected companies and continue receiving the best deals and offers throughout the year. The 1st of it’s kind in the UAE.

Jack Arazi, MD of World Souq Exhibitions (the organisers) is in no doubt of the benefits of the MoneySouq experience:

“MoneySouq is bringing the financial world onto a unified platform to the doorsteps of the consumer. Shopping Malls are a way of life in the UAE, so with MoneySouq we are taking Personal Finance to the shopper for them to browse at their own convenience and in their own free time; where better then in the malls?

And of course mobile applications: In-Stat research is said to expect mobile app. downloads to reach nearly 48 billion by 2015. We’re simply picking up on consumer habits and once again with MoneySouq we are unifying an entire sector on a virtual platform for the convenience of both the financial institutions and the consumer. It’s a win-win situation”

Targeting all mall-trawlers, and of course mainly UAE residents, MoneySouq has a particular eye for the ladies – 25 – 45 year old professionals, working mothers and homemakers who are equally important when it comes to managing, upgrading, enhancing and protecting financial affairs.

So where to after Mall of the Emirates?

MoneySouq will rotate in malls across Dubai, the rest of the Emirates and eventually the Arab world. With high anticipation and build up of the first event, World Souq already has plans to expand into different sectors such as Real Estate with PropertySouq, in Learning & Education and Wellness, Health & Beauty.

For further info contact Ranna Mokhtarzadeh, call +971 50 103 0560 or email

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