Countdown to Oriental Red Carpet Fashion Show 2011 at Dubai Ladies Club Begins

Luxury footwear brand – Darmaki – to open the evening with their first-ever runway show in Dubai

The countdown to the Oriental Red Carpet Fashion Show on Thursday, 15 December, 2011 is well under way. Just days remain for ladies to obtain invitations for one of the most eagerly awaited fashion events in Dubai; organised by Dubai Ladies Club, a member of Dubai Women Establishment. This event has been sponsored by Gargash Enterprises and Malaysian Tourism; and supported by Yves Saint Laurent cosmetics, Ghraoui Chocolates and L’Officiel magazine.

The fashion show – which is a pioneering campaign aimed at promoting young emerging Emirati designers and advancing their careers through extensive media exposure and introductions to key local & international clientele – will debut the mini-collections of three talented Emirati designers for the first time. They are Sumayyah Al Suwaidi (Jalabiyas collection), Maryam Selaich (Abayas collection), Medeyya Al Mazrouei (Haute Couture and Ready-to-Wear collection). Each designer was selected based on their high level of creativity, marketability, workmanship, fabric suitability and overall appeal.

Moreover, Darmaki – luxurious footwear couture brand created by Emirati national Sultan Al Darmaki – will open the evening with their first-ever fashion show in Dubai. Darmaki combines artistic and cultural influences with the excellence of superior Italian manufacturing. Its signature is truly inspirational designs, a wide range of exquisite materials and painstaking attention to detail. Darmaki’s most significant achievement to date is the acquisition of one of it debut designs by the Victoria & Albert Museum in London to be housed as part of its permanent collection of significant footwear through the ages.

Muna Bin Kalli, Executive Director of Dubai Ladies Club said, “Dubai Ladies Club decided to launch The Oriental Red Carpet Fashion Show as a valuable platform for local talents to increase their exposure. As the fourth installment of this event commences, we hope that once again this runway event will bring with it an introduction of designers to the forefront of the worldwide fashion scene, a sharing of press contacts and discussions on how to develop their careers.”

Each year, aspiring Emirati designers are nominated to rise to the challenge of conceiving ‘The Next Big Trend’ in Khaleeji fashion. The show is divided into four categories – Abayas, Jalabiyas, Haute Couture & Ready-to-Wear – to go on to debut their collections at the Oriental Red Carpet Fashion Show on Thursday, 15th December, 2011.

The Oriental Red Carpet Fashion Show has been a launch pad for a number of distinguished local fashion designers such as Hessa Al Falasi, Hanadi Badu, Moza Al Mazrou, Halima Al Sayegh, Mariam Al Mazrou, Fatima Al Hashimi, Athija Al Mazroui, Reem Beljafla, Fatima Al Qassimi and Fatima Al Tunaiji, who have gone on to accomplish even greater things.

Focussing on Emirati women’s overall development, Dubai Ladies Club has consistently promoted Emirati talents through a number of educational and career-oriented professional programmes to open avenues for women to channelize their strengths and contribute effectively to the social and economic progress of the UAE.

The show will begin at 7:00pm on Thursday, 15 December, 2011 in the Al Mahara Ballroom, Dubai Ladies Club. Each person attending the event will win surprise gifts at the end of the show.

If you would like to receive an invitation, please contact

Dubai Ladies Club
+971 4 349 9922,
eventsteam@dubailadiesclub.com.